Get all the training and support you need to go from 'just-another-video-producer' to CONFIDENT VIDEO STRATEGIST to get better results for your clients and grow your video business.
Video Producers.
It's time for us to Rise Up as Video Strategists.
Are you DONE with producing videos for your clients only to see those videos
go NOWHERE,
do NOTHING,
and FAIL to get results
for your clients?
Yep. Me too!
As video producers it's time for us to step up, to take the lead, and make a real difference for our clients by creating video that works, video that gets results, video that makes sense in our digital world and returns on our clients investment.
 
No longer is it enough for us to be simply good at our craft, master our ability to shoot creatively, craft a story, or communicate a message for our clients.
 
What are we really being hired for?
To just produce a great video? Or to actually deliver a solution to help grow our clients' business?
 
How do you want to serve your clients?
How are you developing in your video business to meet the need now and into the future?
 
It's time for the Rise of the Video Strategist.
And I want you to join me.
Imagine if businesses were coming to you not only for the quality of the work you create, but for the results they know you'll get for their business.
 
Imagine being able to take control of the conversation with a prospective client, right from the start, to guide them to be making the right videos, for the right purpose and to help them use video in the right way online.
 
Imagine being able to confidently position your video business as a video strategy agency, and to build long term clients, based on delivery of video marketing solutions rather than just creative - leading to long term client relationships, higher project values, and potential for retainer clients who come back for new strategic video content again and again and again.
 
Imagine building new, sustainable revenue streams for your business and helping your clients achieve success without relying on your ability to actually shoot great video.
What is the Video Strategist Masterclass
and Accredited Video Strategist Program?
(and which one is right for me?)
The VIDEO STRATEGIST MASTERCLASS
breaks down my complete framework for  designing and implementing
an effective video strategy for a business.
 
DIY, Self-Paced Learning
30+ lessons
7 modules
Member's Community Forum & Q&A
 
...and a whole bunch of valuable
templates, checklists, flowcharts and downloads

for you to adapt within your own business processes
and implement right now with your clients.
 
This is the concepts, knowledge and framework we use in my
video strategy agency
to help our client's businesses grow through video,
and it's a framework that has directly led to
over $1M in sales for my business over the last few years.
 
This is the toolkit you need to confidently begin your journey
from video producer to video strategist and position your video business
for the future of online video marketing in our digital world.
The ACCREDITED VIDEO STRATEGIST PROGRAM
is a unique, cohort-based, group coaching and accountability program which takes place live over 8 weeks.
 
The Accreditation Program takes the learnings from the Video Strategist Masterclass and helps you implement and take action to develop your video business a 'Strategy First Production Company'.
 
• 8 Week, Small Group Program
• Live Coaching and Accountability with Ben
• 6 x additional live training workshops
• Submit key tasks for review and feedback
• 1:1 Support throughout the program
• Connect & Grow with your fellow Strategists through our
AVS Community Hub
 
... and upon successful completion of the Program requirements, you'll be granted 12 months of Accredited Video Strategist status (and logo rights).

* Including listing on the Accredited Video Strategist database.
 
 
Join the Accreditation Program (with lifetime access to the full Masterclass) today and become one of the inaugural Accredited Video Strategist's as part of our pilot program.
 
(NOTE: ENROL NOW FOR THE NEXT GROUP ACCREDITATION PROGRAM STARTING IN LATE 2022)
Hear From Some of Our Past Program Alumni
"We sold a Strategy for $15-20K... and it was revolutionary for us"
Take a listen to Caleb's story of how he embraced a Strategy First approach in his production company and then sold a Video Strategy Plan for over $15K.
"All of a sudden you are placed at a totally different level..."
Hear how Fiorella Cunha from Storia Photo + Video has changed the perception of her video company by positioning as a Video Strategist.
"No longer am I just someone creating content for them, but I am coming alongside them as a partner..."
Learn the difference that Strategy First approaches has made in Joshua King's business since developing himself as a Video Strategist.
Who Is Ben Amos?
(G'day, let me introduce myself)
Video Producer, Video Strategist, Coach, Podcast Host & Speaker
I'm a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. For the last 10 years I've also owned and ran Innovate Media, an award winning online video strategy and production agency based out of the Queensland, Australia.
As host of the Engage Video Marketing Podcast, and having proudly coached and supported over 150 Video Strategists over the last few years, I've made it my mission to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.
 

I believe that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the 'avalanche of average' video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind all this, I'm a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of my home town on the Sunshine Coast, Australia.

What's Included in the Masterclass?
The Masterclass Program is Ready for You!
NOTE: The Video Strategist Masterclass is a comprehensive training course to guide you through your journey to become a confident video marketing strategist. This course is planned to be updated and refined as our industry progresses.As such, expect for some additional resources to be added as we go along. Lifetime access means you'll always stay current and at the top of your game as a Video Strategist through this resource.
INTRODUCTION MODULE
An introduction to the Masterclass and an overview of the concepts shared and the changing face of our industry today.

 

LESSON 1: Introduction to the Course
LESSON 2: Video Producer Vs Video Strategist
LESSON 3: The 7 Elements for Effective Video Strategy

MODULE 1: AUDIENCE
As we dive into the first element of the Masterclass we'll get clear on mindset, processes and tactics to clearly identify the audience for a video strategy.

 

LESSON 1: Understanding Audiences
LESSON 2: Unpacking The Customer Journey
LESSON 3: Audience Research Tools & Tactics

MODULE 2: GOALS
Setting clear Goals for a video strategy aligned to a business's development and marketing goals is critical in implementing the right video in the right way. Module 2 unpacks a strategic approach to goal setting.

 

LESSON 1: Identifying Goals for a Video Strategy
LESSON 2: Aligning Your Goals to the Customer Journey

MODULE 3: CONTENT
The Content element reveals a strategic approach to mapping out what videos to make, what to include in those videos and what type of videos work best when aligning to specific goals in a video strategy.
 

LESSON 1: A Strategic Content Planning Process
LESSON 2: Content Approach (Brand Positioning)
LESSON 3: Content Approach (Social Engagement)
LESSON 4: Content Approach (Conversion)
LESSON 5: Content Approach (Delight)
LESSON 6: Content Examples and Case Studies

MODULE 4: DISTRIBUTION
Without Distribution on the right platforms in the right ways, even the most amazing video content will fail to reach your intended audience and therefore fail to return on your client's investment. This module gets tactical as we dive into a strategic approach for Distribution.
 

LESSON 1: Distribution Strategy Overview
LESSON 2: YouTube Distribution Strategy
LESSON 3: Facebook Distribution Strategy
LESSON 4: Instagram Distribution Strategy
LESSON 5: LinkedIn Distribution Strategy
LESSON 6: TikTok Distribution Strategy
LESSON 6: Other Distribution Channels
LESSON 7: Paid Amplification Strategies

MODULE 5: OPTIMIZATION
Even the best content, distributed on the right platforms in the right way will still fail to reach the intended audience without a clear Optimization strategy in place for each platform.
 

LESSON 1: Optimization Overview
LESSON 2: YouTube Optimization Tactics
LESSON 3: Facebook / Instagram Optimization Tactics

MODULE 6: METRICS
Return on video investment and therefore the effectiveness of your strategy cannot be determined without an understanding of the Metrics that matter for any given video.
 

LESSON 1: Which Metrics Matter
LESSON 2: Aligning Metrics with Goals

MODULE 7: PRODUCTION
The final element to make strategic decisions around is Production, and this is where we decide how the video will actually be produced, but with a 'strategy first' mindset.
 

LESSON 1: A Strategy Based Production Mindset
LESSON 2: DIY vs Pro Production (cost vs quantity)

OPTIONAL UPGRADE:
Take the Masterclass to the Next Level and Become an Accredited Video Strategist
Weeks 1 & 2 (NEXT COHORT BEGINS IN LATE 2022)
You'll first meet Ben and the rest of your Cohort on our live 'Kickoff' call. Get to know the other businesses on the program and begin building relationships to support you in your growth as a Video Strategist.

Together we'll develop your roadmap to success as you plan out how you'll best implement video strategy into your video business.
 
You'll gain practical insight into your business and how to identify marketing needs in your client's businesses.
Weeks 3 & 4
In these weeks the work really begins as you'll start to develop a marketing and launch plan for your own business as you re-position as a Video Strategy First Company.
 
The coaching will walk you through tools to get clear on your messaging, website copy tweaks and how to start landing video strategy clients right away.
Weeks 5 & 6
You'll be given the frameworks and templates to develop full video strategy plans for your clients and take up the challenge of creating your first documented video strategy plan for either a real client or for your own business.

This is where the learning you've gained through the Masterclass and the coaching you've received comes in to play as you gain real confidence as a Video Strategist nearing Accreditation Level.
Weeks 7 & 8
The final two weeks of the Program are about taking action and bringing the frameworks and ideas into reality as you prepare your final task for Accreditation. 
 
You'll be submitting the final requirements and coached to pass as an Accredited Video Strategist giving you rights to use the Accredited Video Strategist branding for 12 months and be listed on our Accredited Video Strategist Director.

(NOTE: Total expected commitment oto the program is approx 2 hours of your time per week)
Choose the Enrolment Level Right For You
REGISTER NOW:
Get Started in the Full Masterclass Course Now & Join the Next Accreditation Cohort starting late 2022.
USD $697
'Lifetime Access' the the Full Video Strategist Masterclass course
(NO ACCREDITATION PROGRAM ACCESS)
Over 30+ Lessons across 7 Modules
Templates, resources and downloads for you to use immediately in your business.
Member's Only Community Forum
1:1 Coaching Access to Ben through our Video Chat Channel
** Peace of Mind with my 30 Day, 100% Money-Back Guarantee. I'm with you on this journey, and if it's not the right fit you'll get your money back, no questions.
USD $1897
8 Week Group Coaching & Accountability Program
Full 'Lifetime Access' to the Video Strategist Masterclass included
(including all bonuses listed)
1:1 Access to Ben for direct support to implement the learnings into your business throughout the program.
Cohort-based community forum and support
Upon successful completion of the Accreditation requirements you'll gain Accredited Video Strategist credentials and logo rights for 12 months.
** LIMITED NUMBERS AVAILABLE AS THIS IS A SMALL GROUP PROGRAM ONLY. STARTING OCTOBER 2022.
*** Pay in full and save or 6 pay option to spread payments over 6 equal installments of just $347
  MASTERCLASS BONUS:

Get 90days free 'Legend Level' Access to Tube Buddy. Powerful YouTube channel management tools.
(Value - $147)
I'm taking away the risk here... 100% Value Guarantee
 

30 days to put everything to the test.

I'm committed to you and your success with this program, and want you to know that I strongly believe that this course will help you grow as a video strategist and impact on the work you do with you clients. If, for any reason, you feel that the course content did not provide you the value that you needed then I'll be pleased to offer you a 100% refund of your enrolment fees within 30days. (Less any payment processing fees).

So, there's nothing to lose and so much to gain when you enrol as student in the Online Video Strategy Blueprint Course today.

Questions?  Let me answer that for you...
Is the Masterclass different from your past Online Video Strategy Blueprint program?
Good question! The Online Video Strategy Blueprint was my flagship program which has been running for 4+ years, and is now closed.

The new Video Strategist Masterclass takes many of the core learning modules from this program and has been fully updated for 2022 and beyond.

The 'Business of Video Strategy' modules from the legacy course are NOT included in the Masterclass but are a significant part of the new Accredited Video Strategist Program.
 
This really is the program structure that my learnings of the last 4 years has proven to me is needed.
Is the Masterclass right for me?
The fact is, that if you're creating any sort of video content for your clients, and feel a responsibility to help them get results with those videos online, then this course is exactly for you.
 

Whether you're well established with 30 years in the video industry, or just starting out. Now is the time to develop a deeper understanding of video strategy to position yourself and your business for success in this digital world.

(and if you want to fast track success then you may be a perfect fit for the full Accredited Video Strategist Program)

I get a lot of my work through agencies. Do I need this?
Yes. In my experience, even the best digital agencies are not (and cannot) also be specialists in online video strategy and best practices specifically.
 
By positioning yourself as a competent video strategist you will be able to work alongside your agency contacts and provide advice, guidance, and support that works in with their overall digital strategy for the client.
How can I access more help or have my questions answered as I work through the Masterclass?
When you enrol in the Masterclass you are NOT doing it alone. As you work through the self-paced training in the course you will also be able to join our Member's Community Forum to learn from others
PLUS you have direct access to Ben via our Video Chat Channel on Volley.
 
Ask questions there and Ben will respond within 48hrs with a video response.
[ACCREDITATION] When will the live trainings happen for the Accreditation Program?
The next Accredited Video Strategist Program is scheduled to begin late 2022 (TBA).

Specific program dates will be published after the enrolment closes however the live trainings will take place between November 2022 and February 2023.

6 x Live Training Sessions will be conducted along with group sessions and 1:1 coaching. 

You DO NOT need to show up live as all trainings are recorded and shared.
[ACCREDITATION] If I enrol in the Masterclass only, can I upgrade to the full Accreditation Program later?
The full 8 week Accreditation Program will only run a couple of times per year. 
 
If you miss out on joining the next cohort then you will have a first chance opportunity to join future cohorts when they are announced at a discounted rate, when you are already a member of the Video Strategist Masterclass.
[ACCREDITATION] When can I call myself an Accredited Video Strategist?
Upon successful completion of the requirements and training in the Accredited Video Strategist Program you will be awarded 12 months of 'Accredited Video Strategist' status.

You will be given rights to use all AVS branding assets and logos and listed on our (new) Accredited Video Strategist global directory.
 
To renew your accreditation each year fees will apply and proof of continued work as a Video Strategist will need to be submitted.